What is a Link Building in SEO?


Link building is the process of getting your website linked to other websites. It can be achieved through guest blogging, co-marketing, Web directories, or brand mentions. It is a fairly simple concept to grasp, but can be challenging to master. If you're interested in improving your website's search engine rankings, link building is crucial for your online success. Here is >> more information on Affordable SEO LLC's local SEO strategy plus.

Guest blogging

Guest blogging is an excellent way to build links on high-quality websites and increase your Google authority. Some websites, such as Medium and Reddit, have high page rankings and allow guest bloggers to post on their sites. Moreover, this technique can help you develop brand recognition and capture leads. However, it is important to note that the practice is difficult enough to keep out most competitors.

While guest blogging is a great link-building technique, it is important to remember that it requires contextual and quality content. Attempting to cheat the search engines by using black-hat SEO tactics can hurt your site.


Co-marketing is a great way for businesses to get their name out there and find new customers. In today's competitive market, co-marketing allows companies to pool their resources and reach a wider audience. It can also help improve search engine rankings. In order to get the most out of co-marketing, you must choose the right partner. This partner should be in the same industry as you are, not a competitor, and should target the same audience.

Co-marketing can also save a company money. Rather than hiring their own marketing staff, they can share the cost of a joint marketing campaign. In addition, co-marketing can help the brands benefit from each other's strengths.

Web directories

When using web directories for link building in SEO, you want to make sure that your links are relevant and of high quality. This is because high-quality backlinks can help you achieve favorable search engine rankings. It is also important to choose directories that have a high domain authority rating. For example, the Better Business Bureau has a DA of 91 and 14 million monthly visitors. Web directories are also great for local SEO because they can help you take advantage of link building opportunities. In addition, 64% of people use web directories to search for local businesses.

Some web directories use an artificial intelligence (AI) engine to automate data retrieval, analysis, and organization. Others use human editors to manually enter and organize data according to a specific formula. In general, most web directories focus on using standard identifiers such as a business's brand name, address, phone number, and URL.

Brand mentions

Brand mentions on other websites are a great way to get backlinks. However, it is important to ensure that the mentions are positive. Ensure that the mentions come from high-authority sites, not low authority ones. In addition, mentions on low authority sites will have a limited positive impact, while high authority sites will have a high DR.

Brand mentions on other websites can help improve the link profile of your website and increase your traffic. The key is to determine the source of the mention, and then to build your link from it. The process is the same as with other link-building techniques.

Unlinked brand mentions

An unlinked brand mention is a mention of your brand on a website, product, or service, but with no link back to your website. While brand mentions are beneficial in their own right, Google will give them more SEO value when they are accompanied by a link to your site. These links will help establish your site as an authoritative source and help build your authority.

When you want to rank high on Google, the best way to obtain unlinked brand mentions is to look for links from high-authority pages that contain relevant content. While page-level PageRank is a lower priority than domain-level PageRank, unlinked brand mentions on high-authority pages are still valuable. Using an app like Ahrefs Content Explorer can be a great way to find such pages.